How to use Google Trends for Keyword Research? Lot of us do keyword research to check the interest of our audience in a particular keyword. Some use the paid tools, while some make their way with the free tool available for them. But did you know, there is a tool that will help you find the data for your research or ranking posts more accurately than some of the paid tools? And yes it is freely available, Google Trends.
Most of you might have used this tool but I’m pretty sure you still not aware of the full potential of this tool.
We will be sharing 11 ways to understand the whole keyword research process. This will clear your doubts related to keyword research or any marketing strategies.
What is a Keyword?
You mom, tells you to go too a super-market and purchase a list of household items. Being so sure about her direction, you didn’t even check the list twice and went to buy it. Ahh! You reached supermarket; you took out the list. The list went out in a way like this:
The list didn’t empower any specifications, and you just got confused. The similar thing happens out with the readers, they look for some specific keywords relocating them to solve the problems they face in daily life. So, if the list went out to be like:
- Pigeon Pea
- Corona Beer
List with the following specifications, can bridge the communication gap between you and your mom. If the same effective specificity you determine to follow in your blogs, you can setup a great communication between you and your users
So, keyword is the probable requirement when it comes to Content Marketing. So, create a relatable content as per your niche, region, trends, user requirement, and then find relatable keywords. These steps, can help you, get your blog ranked in Google. The phenomena of finding relevant keywords is known as keyword research.
Google Trends – Explained
Here, we would be confiscating the whole scenario and understand how Google Trends can help you in keyword research.
While undergoing deep research, our team analyzed each and every aspect of Google Trends and came up with one definition that could be a mind booster for you.
Google Trends, unlike Google Keyword planner show the relative popularity of the search query instead of the absolute volume of the particular keyword. Trends helps to compare between different search queries, and to victimize it on various rational points like geography, time range to understands it relative popularity.
In real time, trends could be considered as a SPY who has records of every criminal in the city and comes up with necessary information when it is required. SPY has even his own datasets where he can compare different criminals on various factors. Cleared with the concept of Google Trends? I guess you are.
11 Effective Ways to Use Google Trends for Keyword Research
Now, let us get ahead with 11 effective ways to use Google Trends for keyword research:
1. Identifying seasonal trends to scale the promotion of your content
Seasonal Trends could be reciprocated as finding the time-period in which a particular search query just scaled to next level in one region but, scaled down in any other region. Let us understand the scenario, while considering the keyword Coffeemaker.
We analyzed the scenario, in two countries:
First for United States:
Then for India:
In United States we can observe that the relative popularity of the search query is quite low but it is quite constant over the time period.
Whereas, in India, we can witness the graph is quite uneven with multiple trough and crest which means the search of the particular term in India is not constant.
Seasonal Trends, is all like a particular fruit which gets all the royalty in a particular time frame and then vanishes. Like, when you visit a particular fruit shop, you witness the sale of some fruits are quite high in summers than rest of the seasons.
Seasonal trends help you out in following ways:
- While analyzing the stats, you get to know the time-frame in which you can optimize and release your blog
- Create a content that can set your monopoly when, the relative popularity of the particular product is quite high
2. Considerate popular keywords in place of synonyms
Google Trends give you an option to compare keywords and find their relative popularity above the time-frame. Let us understand with the search query – Coffee and Brew. They are considered as synonyms but we can understand interest over time and confiscate the number of times, people look for similar search query.
It is like, going to a marketplace and looking for a search query which is not so common could create confusion among the people. The similar thing happens out with Coffee and Brew. Brew is not so common among Indian audience compared to Coffee.
The learning we gain out of this terminology is, we need to understand our audience and use keywords relevant that can help us to easily interact with our audience:
3. Finding out relevant topics which are in-trend (Trending from last 24 hours)
In-trend or trending topics could be considered as ones which is being searched in last 24 hours. These scalable topics let you highlight the specific content on your website when it comes out like a News Platform. The blogs with this niche, could help you bring in royalty but you need to be updated with everything happening around you. It is good to have a planned team who is looking forward for these trendy search queries:
Let us take in a scenario of your city. Suppose something happens to quite a famous personality of your city, then everyone talks about him/her. That is what we mean by “In-Trend” search by google. Cleared with the concept of “Trending Searches”, I guess you are…
4. See exactly which city you can target for increasing sale of your product
When you look forward for particular keyword, Google Trends provide in an opportunity to look after a keywords even in the sub-regions of that particular city. You could analyze the data and find out the region in which the query is searched most of the times.
In the following screenshot we can observe the region-wise interest people incorporate when it comes to coffee. We witness the 5 US states where “Coffee” searched most of the times:
With these stats, Google Trends help us to increase our business in a dedicated region where the demand is quite high.
When you get to know, about the cities where the particular keyword is searched maximum time, you can even implicate Google AdWords on that particular sub-region instead of targeting the whole country.
5. Plan your content calendar with Google Trends
Isn’t it cool?
Planning the content calendar with Google Trends is like getting prepared for your exams even if you know the questions.
Google Trends helps us to strategize our plan and help us in Content Marketing. Let us search for a word Community on Google trends and look for the search pattern of last 5 years:
You can see five consecutive troughs in the last few days of December. The search dropped down to approximately 50 and same thing happened everywhere. Cool, Getting some insights. I hope you are!
So, that means if we are dedicating our post related to community, it is not a good idea to publish it in the month of December.
6. Get more Keyword ideas or Search Queries to rank your page
Google Trends, let you know about the relatable search queries which can act a break-through for you when you are advancing to write on a particular topic letting you get better insights and ideas that can help you out to have a better ON-PAGE SEO for your blog:
7. See the search query which gained relatable popularity in last few years on Google
This feature helps you to know about the topics which were in-trend over a year on internet. Google trends specify your search by being quite specific to the domain like, Diets, Actor, Athletes, Babies, Fashion Style, Musician and Bands, Outfit Ideas, etc.
This comes up, when you look for “Year in Search” on Google Trends. It let you explore about anything which happened in last 10-15 years over the internet and gained a lot of popularity at that time:
Woah! Isn’t that interesting ? You get a chance to explore a decade back search history which at that time was a topic of gossip for them. They will get a chance to objectify what all happened back in this year, how we fought, survived and lived our live again.
8. Understanding Analytics to advance your SERP Results
Google Trends comes up with effective keywords and know their popularity over time. These insights can let you bring in effective topics strategize out your Off-Page and On-Page SEO. You get a chance to optimize your content, develop a blog post relatable to particular community, particular sub-region and adding in high quality links.
9. Boosting your Search Engine Advertising
Search Engine advertising is all about placing in relatable online ads on the web pages. It can help you drive in traffic on your blog. Are you still confused about, how Google Trends supports Search Engine Advertising?. Google trends help you know about the particular region where the mentioned keyword ranks and thereby helping you to optimize your ads, by placing it in relevant region where your content could get high readability.
Google Trends doesn’t carry any sought off possession for Content Marketers or SEO specialist. It is recommended for anyone who is planning to write content and publish it on Internet. I hope you found this article on using Google Trends for keyword research useful.
If you have any query or want to share your feedback, write us at [email protected] our team will drill it down for you.
Dhruv Trehan is a writer and a Co-Founder of Drill it Down. He loves to explore new things and write down the facts in an innovative way to create an impact on the minds of user. Here, at drill it down he believes to resolve queries of people with his team.